Effective Date: August 11, 2026
Last Updated: August 11, 2026

Rite Smile Dental (“Rite Smile Dental,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, share, and safeguard information when you visit www.ritesmiledental.com (the “Website”), contact us, request an appointment, or otherwise interact with us online.

Rite Smile Dental is located at 1260 Route 28, Suite 7, Branchburg, New Jersey 08876. You may contact us at (908) 255-4794 or info@ritesmiledental.com.

Information We Collect

We may collect information you voluntarily provide through our Website, including:

• Name, email address, phone number, date of birth, preferred dental service, requested appointment date and time, and any message you include in an appointment request.
• Information you provide when contacting us by phone, email, social media, or through a Website form.
• Your SMS consent preferences, where you choose to opt in to text messages.
• Information you submit through reviews, testimonials, surveys, or other communications.

We may also automatically collect limited technical information when you use the Website, such as your IP address, browser type, device type, operating system, pages viewed, referring URL, approximate location, and the date and time of your visit. This information may be collected through cookies, server logs, analytics tools, and similar technologies.

Health Information

Please do not submit detailed medical, dental, insurance, treatment, or other sensitive health information through general Website contact forms unless specifically requested by Rite Smile Dental through an appropriate secure method.

Information that Rite Smile Dental creates, receives, maintains, or transmits as part of providing dental care may be protected health information (“PHI”) under the Health Insurance Portability and Accountability Act (“HIPAA”). Our handling of PHI is governed by our separate Notice of Privacy Practices, not solely by this Website Privacy Policy.

Submitting an appointment request through the Website does not establish a dentist-patient relationship and does not guarantee an appointment.

How We Use Information

We may use your information to:

• Respond to appointment requests, questions, and other communications.
• Schedule, confirm, reschedule, or remind you about appointments.
• Provide requested dental-practice information and customer support.
• Send practice-related communications when permitted by law and consistent with your preferences.
• Improve Website performance, security, content, and user experience.
• Prevent fraud, misuse, security incidents, and other unlawful activity.
• Comply with legal, regulatory, and professional obligations.
• Maintain internal records and administer our business operations.

Text Messages and Calls

If you provide your mobile number and expressly opt in, Rite Smile Dental may send SMS text messages related to appointments, scheduling updates, reminders, and other practice-related notifications. Message frequency may vary.

You may opt out of text messages at any time by replying STOP. For help, reply HELP or contact us at (908) 255-4794. Consent to receive text messages is not a condition of purchasing dental services or receiving treatment.

Standard message and data rates may apply. We do not sell your mobile phone number or SMS opt-in consent to third parties for their own marketing purposes.

Cookies and Similar Technologies

Our Website may use cookies and similar technologies to operate properly, remember preferences, understand Website traffic, improve functionality, and protect the Website from abuse or automated activity.

For example, the Website uses Cloudflare Turnstile or similar security technology to help verify that form submissions are made by people rather than automated bots.

You can adjust your browser settings to block or delete cookies. However, disabling cookies may affect certain Website features or functionality.

How We Share Information

We may share information with:

• Dental practice personnel and authorized service providers who need it to perform services for us, such as Website hosting, form processing, communications, analytics, security, and technical support.
• Professional advisors, including attorneys, accountants, insurers, and auditors, when necessary.
• Government authorities, law enforcement, regulators, or other parties when required by law or necessary to protect rights, safety, property, or legal interests.
• A successor organization in connection with a merger, sale, financing, reorganization, or transfer of some or all of our assets.

We do not sell personal information for monetary consideration. We do not knowingly share personal information for third parties’ independent marketing purposes without appropriate consent.

Social Media and Third-Party Links

Our Website may link to third-party platforms, including Facebook, Instagram, YouTube, Google, and other external websites.

These third parties have their own privacy policies and practices. Rite Smile Dental is not responsible for the content, privacy, security, or data practices of third-party websites, platforms, or services. Please review their policies before providing information through them.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, loss, misuse, alteration, or disclosure. However, no internet transmission, electronic storage method, or Website can be guaranteed to be completely secure.

Please avoid sending confidential or highly sensitive information through unencrypted email or general Website forms.

Data Retention

We retain information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide services, maintain records, comply with legal and professional obligations, resolve disputes, and enforce our agreements.

Children’s Privacy

Our Website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Website without appropriate parental or guardian involvement. If you believe a child has provided personal information through the Website without authorization, please contact us so we can take appropriate steps.

Your Choices and Requests

Depending on applicable law, you may have rights to request access to, correction of, deletion of, or information about the personal information we hold about you. To make a request, contact us using the details below.

We may need to verify your identity before processing certain requests. Your rights may be subject to legal, clinical-record, regulatory, and other applicable exceptions.

Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will post the updated version on this page and revise the “Last Updated” date. Your continued use of the Website after an update means you accept the revised Privacy Policy to the extent permitted by law.

Contact Us

For questions about this Privacy Policy or our Website privacy practices, contact:

Rite Smile Dental
1260 Route 28, Suite 7
Branchburg, NJ 08876
Phone: (908) 255-4794
Email: info@ritesmiledental.com